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Salem Kiwanis Club
Public Relations Plan Outline
Press Release
Template (opens in new window)
External Public
Relations
Internal Public
Relations
Media
Contacts
Public Relations was ranked
among the most important areas of concern but scored lowest
in our 2005 annual assessment.
Our mission is to enhance the
image of The Salem Kiwanis Club both internally and
externally using a variety of internal and external public
relations tools.
Prepared by:
Loni Barrett, 2005 - 2006
Public Relations Chair
Self-Evaluation –
Conduct a self-evaluation to determine what our objectives
are.
Build membership?
Build enthusiasm?
Promote community awareness?
What is our image in the
community?
External Public
Relations
Includes both publicity and
awareness and visibility of what Kiwanis stands for in our
community.
Initial External PR
Evaluation (10/15/05): External Public Relations efforts
are virtually non-existent. The club announcement in the
Statesman Journal expired and has not been appearing. The
CCTV listing is outdated by two years and provides no useful
contact information. The Salem Kiwanis Club is low-key at
events and does not participate in many high profile events
that lend themselves to publicity.
External PR Plan for 2005 –
06:
-
Update the Statesman
Journal listing
-
Update the CCTV listing
-
Conduct a radio community
service announcement
-
Submit press releases for
major events such as spaghetti feed, spelling bee and
any other events where we are partnered with local
entities, thus creating a more newsworthy event.
-
Update club brochures
-
Update club fact sheets
-
Create a large club banner
for display at all events
-
Create a membership
interest display for all events
-
Use club banners at events
such as Light The Night and Relay For Life
-
Look for any other
opportunities to promote Salem Kiwanis
-
Look for opportunities for
incoming links to web site
-
Prepare a list of local
media along with contact information
-
Maintain the Club Locator
listing at
www.kiwanis.org/clubloc/
Club brochures and fact
sheets
On 10/12/05 Received Board
approval for $150 expenditure on printing 2005 – 06
brochures and fact sheets
Meeting announcement has been
placed in Statesman Journal
Other local media to
consider:
Salem Monthly
Salem Business Press
Salem-News.com
CCTV (need to update our
listing)
Online links
Salem Kiwanis Web Site (both internal and external PR)
Located at
www.salemkiwanis.org
Is regularly updated with current information
Is optimized with good search engine position on relevant
keywords
Internal Public
Relations
Includes the awareness and
image Kiwanians have of our own club.
Help keep meetings enjoyable
and rewarding. PR Chair overlaps with programs, new member
education, attendance, club bulletins and service
activities.
Make sure the club bulletin is
informative and timely. Must build enthusiasm.
Encourage members to read
Kiwanis Magazine.
Treat members like gold. Retain
them.
Initial Internal PR
Evaluation: Our club does much better with internal
Public Relations. Our weekly bulletin is adequate, but could
be updated with a fresh design and photos. Our weekly e-mail
serves as a reminder of upcoming meetings and events, and
can be used to remind members to invite guests and to
recognize members for their contributions and achievements.
Members are regularly recognized for their contributions
during meetings.
Internal PR Plan for 2005 –
06:
-
More recognition of members
in weekly e-mails
-
Look for opportunities to
recognize members at meetings
-
Continue looking for ways
to recognize members
Salem Kiwanis Web Site (both internal and external PR)
Located at
www.salemkiwanis.org
Is regularly updated with current information
Is optimized with good search engine position on relevant
keywords
Weekly E-Mail is sent out as a meeting reminder
Build Media Relations
Conduct a local media survey
and collect contact information.
Includes newspapers,
television, community magazines, cable stations and
community web sites. Make contact and find out to whom and
how to submit press releases.
Public Service Announcements
– seek airtime by providing PSA’s.
Other opportunities to gain
exposure
Use signs at events to identify
our club
Set up displays at events or
gatherings such as service fairs
Participate in parades
Club brochures and fact sheets
available to anyone interested in learning more
Web site
Signs at our meeting location
Make News
Sponsor community events such
as our annual spelling bee – publicize it
Every Kiwanis service
project constitutes good public relations – Be involved
in the community.
Media Contacts
Statesman Journal Newspaper
www.statesmanjournal.com
Eileen
DiCicco
Communities Editor
Statesman Journal
P.O. Box 13009
Salem, OR 97309-3009
Voice: 503-399-6705
Fax: 503-399-6706
E-mail:
edicicco@statesmanjournal.com
Statesman Journal Reporter:
Jillian Daley
503-399-6714 office
503-399-6706 fax
jdaley@statesmanjournal.com
Meeting announcements are
submitted online at
http://news.statesmanjournal.com/cal/event_form.cfm
Local Section, Community
Notebook
Contact Person: Kathleen
Ellyn 503-399-6736
Current announcement:
Salem Kiwanis Club meeting:
Public invited, noon to 1 pm, Amador’s Restaurant, 300
Liberty St. SE, Salem. Cost: Dutch. Contact: Loni
Barrett, (phone omitted)
salemkiwanis@aol.com, or go to
www.salemkiwanis.org.
Salem Monthly Newspaper
www.salemmonthly.com
Updates are made online at
http://www.salemmonthly.com/index.php?option=com_mosforms&mosform=1&Itemid=80
Salem CCTV (Channels 22 and
23)
Updates are made online at
http://www.cctvsalem.org/billboard_form.php
CCTV Telephone contact:
503-588-2288
Current Announcement: The
Salem Kiwanis Club conducts a one-hour lunch meeting,
with guest speakers, each Tuesday, noon to 1 pm.
Meetings are held at Amador’s Restaurant, located at 300
Liberty St. SE. Salem, OR. Our members represent various
local businesses and governmental entities.
Club Locator on Kiwanis.org
Online submissions at
www.kiwanis.org/clubloc
Current Information:
Amador's Restaurant, 300 Liberty St SE
TU, 12:00 NOON
Radio Broadcasters
KBZY-AM 1490
KYKN-AM 1430
KCCS-AM 1220
KWBX-FM 90.3
KSND-FM 95.1.
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